So you’ve gone to all the trouble and expense to build a terrific website, and packed it chock-a-block full of original content, yet somehow in all the excitement you’ve neglected to hire a professional SEO and web-copywriting guru to ensure that your potential customers can actually find it!
Think of this oversight like having the complete works of Shakespeare housed in the world’s largest library, but neglecting to put the titles of the plays on the library’s index card system. Because no matter how great the plays are (and heck, we’re talking Shakespeare here!), if people can’t find them, they might as well not exist at all. To paraphrase the late great Douglas Adams: ‘It’s because the internet is big*. You just won’t believe how vastly, hugely, mind-bogglingly big it is. I mean, you may think it’s a long way down the road to the chemist’s, but that’s just peanuts to the internet’.