How to Value a Click on the First Page of Google
The only way to work out how much a click is actually worth, is to ask yourself how much would you have to pay for it (via Pay Per Click) if you weren't getting that click for free on the organic side of the search page? In the case of search terms like SEO and SEO Sydney (which are searches from one of the single most competitive spaces in Australia - because everyone competing for the first page is naturally an SEO expert), the answer to that question is: north of $36 and $38 PER CLICK'.
That's right. If you pay to be on the first page of an SEO or SEO Sydney search via Pay Per Click, every single time someone clicks on your ad it costs you nearly $40!
Google AdWords Costings
Why Pay Per Click When You Can Get Free Clicks Instead?
And I don't know about you, but if I had to pay $40 every time someone clicked on me via a Google search, I'd go out of business quicker than you can say, "Elvis has left the building!". And besides, why would I want to pay for a click, when I can get an endless supply of free clicks on the organic side of Google's search, simply by implementing Google's Best Practice search methodology?
The Google Dance
Or you can always call us on 0425 204 887 if you want to leave your SEO Sydney requirements to the experts. Your website's 1st Page of Google results are guaranteed in writing in the contract.
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