Now this is a lovely thing to wake up to on a Saturday morning. SEO North Sydney are #1 in Google search for the much sought after search term, 'SEO Sydney'!
How to Value a Click on the First Page of Google
There are only two ways to get on the first page of Google. One, you can pay for it (via Google Pay Per Click), or two, you can get there organically.
The only way to work out how much a click is actually worth, is to ask yourself how much would you have to pay for it (via Pay Per Click) if you weren't getting that click for free on the organic side of the search page? In the case of search terms like SEO and SEO Sydney (which are searches from one of the single most competitive spaces in Australia - because everyone competing for the first page is naturally an SEO expert), the answer to that question is: north of $36 and $38 PER CLICK'.
That's right. If you pay to be on the first page of an SEO or SEO Sydney search via Pay Per Click, every single time someone clicks on your ad it costs you nearly $40!
The only way to work out how much a click is actually worth, is to ask yourself how much would you have to pay for it (via Pay Per Click) if you weren't getting that click for free on the organic side of the search page? In the case of search terms like SEO and SEO Sydney (which are searches from one of the single most competitive spaces in Australia - because everyone competing for the first page is naturally an SEO expert), the answer to that question is: north of $36 and $38 PER CLICK'.
That's right. If you pay to be on the first page of an SEO or SEO Sydney search via Pay Per Click, every single time someone clicks on your ad it costs you nearly $40!
Google AdWords Costings
Why Pay Per Click When You Can Get Free Clicks Instead?
Anyone who's ever spoken to me in person or on the phone about SEO will have heard me say, "It's a lot easier to take the boat to where the fish are, than to get the fish to come to you". A metaphor that holds true in the Organic Search v PPC debate. Because while PPC is a strategy that can work for your business, Google themselves tell us that 90% of all traffic is organic, with only 10% of the search traffic generated from the PPC side of the page. So given this salient bit of information, if 90% of the people click on the organic search (rather than the paid ads), then logic dictates that getting on the organic side of the search is where 90% of your online marketing budget should go. QED.
And I don't know about you, but if I had to pay $40 every time someone clicked on me via a Google search, I'd go out of business quicker than you can say, "Elvis has left the building!". And besides, why would I want to pay for a click, when I can get an endless supply of free clicks on the organic side of Google's search, simply by implementing Google's Best Practice search methodology?
And I don't know about you, but if I had to pay $40 every time someone clicked on me via a Google search, I'd go out of business quicker than you can say, "Elvis has left the building!". And besides, why would I want to pay for a click, when I can get an endless supply of free clicks on the organic side of Google's search, simply by implementing Google's Best Practice search methodology?
The Google Dance
Naturally the organic Google search results fluctuate. One day you're SERP (Search Engine Raking Position) #1, the next day you're SERP #3, the day that you're SERP #2, etc. The actual order ultimately isn't the thing that matters. What matters is that you're on the first page consistently (92% of people don't go past the first page of their Google search) and ideally find yourself in the top 3 (where 60.5% of the first page traffic goes). If you are, then the phone will ring and your business will grow.
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Want to master SEO? Then book in yourself or your staff for some SEO Training Sydney today! Sydney's #1 SEO Trainer Brian M Logan shows you everything you need to get your company website on the first page of Google. SEO Training can be in-house (we come to you) or classroom based (you come to us).
Or you can always call us on 0425 204 887 if you want to leave your SEO Sydney requirements to the experts. Your website's 1st Page of Google results are guaranteed in writing in the contract.
Enjoy this free article? Great! Don't forget to Like it, Tweet it and LINK to it from your blog or website. Your sharing of the page with your friends is greatly appreciated! :)
Or you can always call us on 0425 204 887 if you want to leave your SEO Sydney requirements to the experts. Your website's 1st Page of Google results are guaranteed in writing in the contract.
Enjoy this free article? Great! Don't forget to Like it, Tweet it and LINK to it from your blog or website. Your sharing of the page with your friends is greatly appreciated! :)
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Looking for SEO Sydney for your website? Then you've come to right place. Simply call 0425 204 887, today. The first page of Google is only one click away!
 | Written by Brian M Logan The Doyen of All Things Digital SEO North Sydney |  |
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