CALL US TODAY ON: - 0425 204 887
  • HOME
  • SEO PACKAGES
    • WHAT IS SEO?
    • 1ST PAGE OF GOOGLE
    • DIAMOND SEO PACKAGE
    • PLATINUM SEO PACKAGE
    • GOLD SEO PACKAGE
    • SILVER SEO PACKAGE
    • BRONZE SEO PACKAGE
  • ABOUT SEO NORTH SYDNEY
    • SEO TRAINING SYDNEY >
      • SEO TRAINING COURSES SYDNEY
    • WEBSITE DESIGN SYDNEY
    • WEBSITE DESIGN MELBOURNE
    • SEO KEYNOTE SPEAKER
    • SEO CONSULTANT SYDNEY
    • DIGITAL AGENCY SYDNEY
    • SEO COMPANY SYDNEY
    • SEO COPYWRITING
    • WRITING SAMPLES
    • MARKETING SERVICES
  • NEWS
  • BLOG
  • SEO CONTACT

SEO Marketing Blog for Small Business and for SMEs.

Keeping your small business or SME afloat is a tricky proposition. Lucky for you, SEO North Sydney is here to help keep the sharks at bay!

Marketing a Small Business is a Matter of Common Sense

6/7/2016

0 Comments

 
Picture
Marketing a small business is a matter of common sense, it really is. But to paraphrase that famous Voltaire quote, ‘The trouble with common sense is that not many people have it’. This is perhaps never better demonstrated than when applied to how small business owners approach the Herculean task of promoting their business.

Being Good at What You do Doesn’t Mean You Know How to Market it

The issue at the crux of this matter is pretty straight forward: most business owners are NOT trained marketers. This isn’t a slight on small business owners. Far from it. We are all of us a hardy breed with entrepreneurial blood flowing through our veins. But most people who go into business for themselves, do so because they are experts at what they do. And therefore conclude (mistakenly) that their future business success is predicated on that particular skill-set. Maybe they’re a plumber, or someone who installs solar panels, or perhaps they’re an interior designer or an architect or a practitioner of Chinese herbal medicine and acupuncture. Whatever their profession, how good they actually are at it, has little or nothing to do with knowing how to market that skill to the world.

​​A Small Business Owner Has to Be a Jack of All Trades

Small business owners, by necessity, have to be a jack of all trades. But as the old saying goes, to be a jack of all trades is to be a master of none. And when it comes to succeeding in business, you need to work out very early on, what you can successfully do yourself (to save money), and what you need to outsource. With the rule of thumb being:
“If it isn’t core business or within your own personal skill-set: outsource it to an expert.”

​Where to Invest Your Advertising Dollars for Maximum Returns

There are lots of ways to spend your hard earned money when it comes to marketing and advertising.  And the traditional ones are discussed here in this article on Print Advertising versus Online Advertising. But ultimately the best place to spend your money, is wherever you can get the maximum return for the minimum spend. And in 2016, the vast majority of people search online via the Google search engine.

​Hiring an Online Marketing Expert is an Investment NOT an Expense

I mentioned at the start of this article that marketing a small business is a matter of common sense. Because if 99% of all people looking for what you do and where you do it, search on the internet (and they do). And the vast majority of those search using Google. Then it isn’t rocket science to work out where the bulk of your marketing dollars should go. Or why. But just having a website and being online doesn’t cut it. You can spend a fortune getting your small business website designed and online. But that doesn’t mean you’ll be found in Google search. Far from it in fact. The competition in every industry vertical (that’s worth being in), is fierce. And given that 92% of people don’t go past the first page of their Google search, how to get your small business website on page one of Google becomes the single most important marketing question you’ll ever have to answer.

​A Little Knowledge Can be a Dangerous Thing 

Of course even if you are fortunate enough to be trained in marketing (and thus understand the fundamentals of how marketing works across multiple channels), that doesn’t mean you are equipped to run your own SEO campaign. With over 200 ranking signals and over 10,000 sub-ranking signals powering Google search, and 500-600 algorithmic updates every year; understanding how Google search functions is a full time job (and then some!).

Having a marketing background is a real leg-up when it comes to growing a successful small business because you’ll innately ‘get’ what needs doing and why. But having a working knowledge of how (for an analogy) your BMW’s engine works is one thing. But would you really expect to be the one to service the engine before you drive you family across the Nullarbor in the dead of winter? Or do you think you’d be better served leaving your car in the hands of a trained mechanic?

Hiring a trained SEO professional is much the same thing. 

​Partner With a SEO Company You Can Trust

If getting on the first page of Google is a necessity for growing your small business in 2016 (and it is), then the only question small business owners need to ask themselves is: ‘Who can I trust to get my website on the first page?’.
​
And that’s where a company like SEO North Sydney comes in. With a SEO Consultant with 16 years’ experience at it's helm, SEO North Sydney have an unparalleled understanding of the constantly evolving search landscape, we are the perfect online partner to grow your small business or SME. At SEO North Sydney we don’t sweat the small stuff. We sweat the outcomes. And given we guarantee those outcomes in the contract, you can rest assured that your business growth is in good hands.
Picture
0 Comments



Leave a Reply.

    Author

    Brian M Logan is an on-line marketing, SEO and copywriting expert with over 15 years' experience in the web and over 20 years' experience with the written word. 

    This blog is primarily designed for entrepreneurs and business owners, with a specific focus on helping Small Businesses and SMEs gain greater market share via online search strategies. Without breaking the bank.

    As a screenwriter and novelist repped out of Hollywood by one of the world's 'Big 3' agencies, Brian also adds the occasional creative writing sample to this blog (when the mood strikes him), by way of a change of pace.

    Archives

    August 2020
    April 2020
    May 2019
    January 2019
    February 2018
    November 2017
    September 2017
    May 2017
    March 2017
    December 2016
    November 2016
    October 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    May 2015
    March 2015
    January 2015
    December 2014
    October 2014
    September 2014
    August 2014
    July 2014
    May 2014
    March 2014
    February 2014
    September 2013
    August 2013
    July 2013
    April 2013
    March 2013
    February 2013
    January 2013

    Categories

    All
    Acting
    Andrey Lipattsev
    ARPAnet
    Brian M Logan
    Conversion Rate Optimisation
    Creative Writing
    Directories
    Ecommerce
    Entrepreneur Advice
    Featured Snippets
    Geo Fencing
    Google My Business
    Google Quality Raters
    Google Search Console
    Instagram
    Internet
    Keywords
    Link Building
    Motivational Quotes
    Motivational Quotes For Entrepreneurs
    Navneet Panda
    Online Advertising
    Online Community Managers
    Panda
    Penguin
    Personal
    Press Release
    Press Release Writing
    Print Advertising
    Punch Bill Shorten
    Punch Malcolm Turnbull
    RankBrain
    Search Engine Optimisation
    Search Engine Optimisation Sydney
    Search Engine Optimization
    Search Engine Optimization Sydney
    Sem
    Seo
    Seo Copywriting
    SEO Copywriting Brisbane
    SEO Copywriting Melbourne
    Seo Copywriting Sydney
    SEO Newcastle
    Seo North Sydney
    SEO Packages
    Seo Sydney
    SEO Testimonial
    SEO Training
    Seo Training Sydney
    Small Business Advice
    Smo
    Tim Berners-Lee
    Tim Ferriss
    Trade Show
    Video Advertising
    Web Design
    Web Design Brisbane
    Web Design Melbourne
    Web Design Sydney
    Webmaster Tools
    Website Design
    Website Design Sydney
    Writing

    RSS Feed


Sydney SEO Contact | SEO Copywriter Sydney | About SEO North Sydney | SEO Packages