Or do they?
How Valuable is the 1st Page of Google?
To answer that, let's agree that if you're not on page one of your relevant Google search, your website is practically invisible. Let's further agree that every day you're not on the first page of Google, your competitors (who no doubt are on page 1) get all the business that should be going to you.
Now, given the above two points, let's close off the syllogism with the conclusion that, as the vast majority of all consumers in the 21st century search for what they want and where they want it, online (rather than in traditional media), it is very likely that the companies that are not on the first page will seriously lag behind their competitors until they learn to harness the power of the world's single largest lead generation tool (Google) to drive inbound enquiries.
Still with me? Good. Because I'm about to give you some statistics to back up the above statements and to make your eye-balls spin back in your head like slot machines. As it's not enough just to get on the first page of Google (though that's impressive - and a vital first step), it's WHERE on the first page you rank that's really important. And this is the ongoing challenge that SEO companies face when you hire them.
To explain why this is so vital, we first have to understand the well-worn axiom that all sales is a numbers game. Because when it comes to internet search, the more people who click on your website's listing in Google, the more people will end up calling you or buying whatever cool-aid you're selling. Beyond the obvious though, how many people click on your listing is important because one of the factors Google weighs when working out where your website ranks, is your click through rate. As a high organic click-through rate (CTR) is one of the best metrics for determining relevancy to the search string. And Google marries this relevancy with their ability to measure the quality of the content on the page your listing actually takes people to (via factors such as bounce rate, time on page, average session time, etc). And together with the machine learning SVM methodology employed via their Panda algorithm, Google takes all this information and gets a frighteningly accurate picture of just how good the content on your website actually is.
The beauty in all this is that the better your site's content, the higher your rankings in Google. The higher your rankings the better your click through rate. The better your click through rate the more relevant your content must be. The more relevant your content, the higher your click through rate. The better your click through rate the higher your rankings. QED. In many ways this becomes a self-fulfilling prophesy, and - if you're lucky enough to be deemed by Google as worthy - a self-perpetuating one.
Google 1st Page Statistics
I first came across Chitika back in May 2010 when they did an insights study into the 'Value of Google Results Positioning', an eye-opening report into how important 1st page results were when advertising online. But in the fast paced world of the internet, data from 2010 is as relevant today as that acid wash denim jacket you've got stashed in the back of your wardrobe. Consequently in 2013 Chitika decided to update their research in the subject to quantify what each spot on a Google results page is actually worth in terms of organic traffic from Google, today.
SEO Research Methodology
SEO Research Sample Size
Note: while these results didn't include Australian internet users, this 2013 study is by far the most in-depth I've come across, and it's not rocket science to work out that the data as expressed in this report will also hold true for Google.com.au as well as for Google.com.
SEO Research Results and Conclusions
Think about that for a minute. Sales is a numbers game, and the more clicks you get, the more people buy. And this data categorically proves that the difference in traffic between being number one in a Google first page search and number two is almost 100%.
Yup, you read that correctly. Getting SERP one in Google gets you approximately twice the clicks as getting SERP two. And twice the clicks means twice the calls. Twice the calls means twice the sales. Twice the sales means double the profits. So if you're reading this and wondering whether or not to sign up for an SEO package with SEO North Sydney, start thinking about how much business you'd make if the visitors to your website doubled? How much business you'd make if your phone calls doubled. Because these are the margins available to whoever has the wherewithal to go after them.
But enough with the sales pitch. Let's stick to the research and let the facts do the talking. Further to this I've posted the Chitika SEO results below for your edification. But the other salient takeaway from this survey that's worth referencing is what we as business owners intuitively know anyway, and that is if you're not on the first page of your relevant Google search at all, then your website is practically invisible, because the first page of Google generates a whopping 92% of all traffic. And heaven forbid you're even further back than page 2, because traffic drops a further 78% between page 2 and 3, and another 58% between pages 3 and 4. Though by that stage there's probably only one person still searching anyway, so...
SEO RESEARCH - RESULTS OVERVIEW:
- #1 in a Google search gets 32% of all the clicks.
- #2 in a Google search gets 17% of all the clicks.
- #3 in a Google search gets 11% of all the clicks.
- 92 out of every 100 people who search on the internet do not go past the first page of their Google search.
CONTACT SEO NORTH SYDNEY TODAY!
Every day you delay is allowing your competitors to get all the business that should rightfully go to you...
Percentage of Traffic by Google Results Position.
Google First Page Traffic Percentage - Statistics.
Percentage of Google Traffic by Results Page.
Or you can always call us on 0425 204 887 if you want to leave your SEO Sydney requirements to the experts. Your website's 1st Page of Google results are guaranteed in writing in the contract.
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