Keywords - More is Better, Right?
Oh sure you're nothing if not a diligent small business owner, so you've done some research on the subject of search engine optimisation. And yes, okay, you've heard about that thing called 'Panda'. You've read about that 'Hummingbird' algo-whatsit. And you're vaguely aware that a 'Penguin' is apparently one of the scariest animals in the Google zoo. But really, when it boils down to it, that's all just smoke and mirrors isn't it? A recherché selection of technobabble that is needlessly esoteric and deliberately designed to obfuscate the subject matter from nerdling neophytes. Right?
Arnold J. Rimmer, RED DWARF
Search Engine Optimisation – How to Make it a Fair Fight
Not exactly a fair fight now is it?
The SEO Industry’s Biggest Grift
“This SEO package comes with 10 keywords!”, says the shady SEO sales guy. “And this SEO package comes with 25 keywords! So which package do you think is a better fit with your website’s needs?”
“Err…um…well,” mumbles the small business owner by way of reply. “I guess more keywords sound better?”
“Of course they do! More keywords means more phone calls. And more phone calls means more money for you, Mr. Small Business Owner!”
“Well then, um. Okay. Yeah, sure. That makes sense. I guess. So I’ll go for the SEO package with the more keywords then. Is that okay?”
“Of course it’s okay! It’s better than okay, actually. It’s perfect, because it’ll cost you twice the price…”
And so the scam goes. With yet another small business owner getting suckered by the well-oiled sales-patter of an online mountebank.
Keywords Drive Strategy – Not Results
Luckily for you though, that’s not the way SEO North Sydney operates. Because at SEO North Sydney, all clients, be they large or small, get UNLIMITED KEYWORDS. Because keywords are a component of the content of a particular page, not the other way around.
Think of it this way:
Imagine you have a page on your website with one headline, one picture and 50 words of text. Now insert 25 keywords into that page.
If you did this, it would naturally be B.A.D on so many levels. Human beings reading it would cringe, and click away (as it would be so obviously ‘written for Google’ as to put them off). And Google’s all important Panda algorithm would penalise the page due to the quality (or lack thereof) of the content therein.
However if you have a page on your website with one headline, one picture and 5,000 words of text, how would 25 keywords look on that page? Would they look ‘forced’ or ‘out of place’? Or rather would they just effortlessly blend into the pastiche of the narrative?