Consequently in business (and indeed in life), someone saying thank you for a job well done, is an all too rare occurrence. Just think about how many satisfied customers you've had down through the years with your small business. And then try to reconcile that with the tiny handful of positive reviews you've got on Google maps, or the minuscule amount of testimonials you've got from customers or clients on your website. Because I guarantee you the math will never come close to adding up.
In small business a customer says thank you by re-signing with you when the contract is up for renewal, or by returning to buy more products from you, etc. And maybe by recommending you to a friend, colleague or business associate. Beyond that, all bets are off.
But sometimes - just sometimes - the innate kindness of the human condition shines through when you least expect it. Today was such a day for me. It started when one of our clients, AutoActive Car Solutions, (a leading North Shore Mechanic) emailed me this wonderful testimonial out of the blue:
- Leeman and Bruce – AutoActive Car Solutions