Google, in their infinite wisdom, have updated their bigger than Ben Hur search quality raters guidelines PDF. So if you want to find out the skinny - well, at 200 pages, technically it's the, err...fatty? - on what Google REALLY looks for when it ranks website pages, click on the pdf below.
This document was originally a secret internal Google document, but was leaked to the SEO community by some faceless Google employee (Bless!). So download and enjoy!
Note: if you're too busy to read the whole thing, Point 3.1 of the document gives you a very insightful overview of what Google wants their raters to focus on.
This document was originally a secret internal Google document, but was leaked to the SEO community by some faceless Google employee (Bless!). So download and enjoy!
Note: if you're too busy to read the whole thing, Point 3.1 of the document gives you a very insightful overview of what Google wants their raters to focus on.
| googles_search_quality_guidelines_-_full_document.pdf |
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