Press Release Writing

Press Releases for SEO and Brand Awareness

Writing a great press release can be worth its weight in gold. Indeed, in a world saturated with so called 'news', a brilliantly written and well-structured press release is essential to getting your brand message across to its intended audience.

A well written press release is a valid part of any on-line marketing strategy. It informs the industry vertical you're operating in (and the journalists that work in that space) that you have a new product or service on the market. Done well it should pique their interest and make them want to know more. 

A great press release is also an excellent addition to your SEO strategy. As the more places that post your press release online, the more websites you'll have linking back to your own site (as you'll naturally have hyperlinked your brand within the body copy of your press release, to drive traffic back to your main website).

Journalists are Busy People so Help Them Help You

Journalists are exceptionally busy people, and are often overwhelmed with folks wanting their attention. Therefor having your press release professionally written is a must for three reasons:

1. Because a bland or badly written press release will largely be ignored by journalists.
2. Because, post Panda, Google will largely ignore a press release that has thin, duplicate or badly written content.
3. Because a well written press release will not only be read by journalists, but will be USED by journalists.

This third point is particularly important for small businesses looking to get their message out into the market, because journalists are slammed with deadlines and desperate to have something to write about all at the same time. But let's face facts, the journos probably don't know your company very well. And they certainly won't know anything about your new product or service. So for them to write about it, they're going to have to study whatever widgets you're selling, then stare at a blank page and W.R.I.T.E something about it from scratch. All of which takes time. And time is the very thing journalists can't spare.

However if you've got a brilliantly written press release, then journalists can (and often do) cut and paste VERBATIM from that press release, into a short news article for their website or blog. Why would  they make up words to describe your product or service, when they can just use what's in front of them in your press release? So if you give them a compelling bit of copywriting, some punchy headlines and some snappy quotes, they are far more likely to choose to write an article about whatever your press release is talking about, than the other 500 press releases vying for their attention that day. Sure, what you're selling or promoting needs to be relevant to the journalist that's reading it. That's a given. But nothing gets a journalist onside more than a press release that MAKES THEIR JOB EASIER.​

Get a Professional Press Release Written

SEO North Sydney is headed up by Brian M Logan, a man with over a decade and a half experience in getting companies on the first page of Google, and over twenty years' experience as a professional writer. A Marketing Graduate, and an AWARD and Masterclass copywriting graduate (Australia's leading advertising colleges), Brian is also a professional screenwriter and novelist repped out of Hollywood by William Morris Endeavor (one of the world's 'Big 4' agencies), and managed out of Hollywood by Circle of Confusion (who rep folks like the directors of the Matrix among many others). All of which means that when it comes to authoring brilliantly written press releases for your small business or SME, then you're in very good hands indeed.