Press Releases for SEO and Brand Awareness
A well written press release is a valid part of any on-line marketing strategy. It informs the industry vertical you're operating in (and the journalists that work in that space) that you have a new product or service on the market. Done well it should pique their interest and make them want to know more.
A great press release is also an excellent addition to your SEO strategy. As the more places that post your press release online, the more websites you'll have linking back to your own site (as you'll naturally have hyperlinked your brand within the body copy of your press release, to drive traffic back to your main website).
Journalists are Busy People so Help Them Help You
- Because a bland or badly written press release will largely be ignored by journalists.
- Because, post Panda, Google will largely ignore a press release that has thin, duplicate or badly written content.
- Because a well written press release will not only be read by journalists, but will be USED by journalists.
However if you've got a brilliantly written press release, then journalists can (and often do) cut and paste VERBATIM from that press release, into a short news article for their website or blog. Why would they make up words to describe your product or service, when they can just use what's in front of them in your press release? So if you give them a compelling bit of copywriting, some punchy headlines and some snappy quotes, they are far more likely to choose to write an article about whatever your press release is talking about, than the other 500 press releases vying for their attention that day. Sure, what you're selling or promoting needs to be relevant to the journalist that's reading it. That's a given. But nothing gets a journalist onside more than a press release that MAKES THEIR JOB EASIER.